Social media is a fast-evolving medium, and experts suggest making advance marketing plan of not more than one year.
Several factors go into consideration as to what is the current brand position, what is the current reputation, what are the expected changes in the industry, how will the margins be affected, what are the next year’s goals, and other factors.
If the brand already has a position online, one may right away start further marketing efforts and adapt as the market evolves.
If the brand is launching new, it usually takes 3-6 months to set up a good reputation. As they say, Rome was not built in a day.
For creating a brand, it takes time, thought process, and logistics, which restrict very early creating of a brand.
Thought: It takes research and creativity. Ideas can come anytime, anywhere. One has to be in the right place at the right time.
Time: Ideas are raw. One that sounds brilliant today might seem utterly foolish tomorrow. So any idea has to be revisited over and over again to make sure it is not a “one night stand”
Logistics: Eg: It takes 3-6 months to rank on search engines. Also, if blogging strategy is used, All blogs cannot be published the same day. It is wiser to have at least 3-4 days or a week for it to cover the maximum audience and absorb before releasing a new one.
After reputation, For a marketing campaign, Careful consideration has to be placed on current marketing strategies and future marketing plans of the competitors. Competitor research helps save at least two years of trial and run strategy.
There are high chances that the campaign you are thinking has been implemented before and may have succeeded or failed. Success or failure, either way, repeating them is a blunder. Improvising on them is wise.
Investing these three months in building a reputation will yield exponential results in the next nine months of marketing.
Norman Schwarzkopf rightly said, “The more you sweat in peace, the less you bleed in war.”